At the Seafood Expo Global 2022 in Barcelona, the Founder of the Iceland Ocean Cluster, Dr. Thor Sigfusson joined the BAADER stand to talk about 100% fish.

Thor was joined on stage by the artist Pablo Fernández del Castillo Garibay creating a compelling double act.  While Thor discussed the 100% fish mission, its backgrounds, successes, challenges and opportunities, Pablo sketched this story, creating a visual story board!

We think this is a wonderful way to tell the 100% fish story and shows the importance of art in communicating science and innovation!