Gelatin from Icelandic algae, salmon jerky for tourists, construction material from fish skin and a new global brand for the entire ocean industry in Iceland. This is just a fraction of the amazing ideas that were generated at the Hugarflug brainstorming session in the Ocean Cluster House last Thursday (the 22nd of May). Over 45 dynamic people from various fields within the Icelandic ocean industries attended the event. We want to thank everyone that attended and hope the session was beneficial for everyone.