At the Iceland Ocean Cluster, we believe every part of the fish has value. Through our 100% Fish consulting services, we help companies, communities, and regions around the world turn underused by-products into high-value innovations.

By applying the Icelandic model, businesses can increase revenues, reduce waste, and lead the way in sustainable ocean use.

Traditionally, only 50–60% of each fish is used for food. In Iceland, innovation has raised that figure to over 90%, unlocking entirely new industries.

The results speak for themselves:

• Value creation – an Atlantic cod can be worth not only $12 as fillets, but up to $5,000 when fully utilised.

• Sustainability – zero waste and circular solutions that support climate and ESG goals.

• Resilience – new product lines diversify income for seafood companies and strengthen coastal economies.